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Found: 7  Titles

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The relationship between service quality and marketing performance / Nahed Matarid, Amira Ibrahiem.
Author
Matarid, Nahed.
Published
Saarbrucken, Germany : LAP LAMBERT Academic , c2016.
Call Number
658.8 M425R 2016
Location
Songkhla

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Principles of services marketing / Adrian Palmer.
Author
Palmer, Adrian,
Published
London : McGraw-Hill, 1994.
Call Number
658.8 P173P 1994
Location
Songkhla

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].
Author
Zeithaml, Valarie A.
Call Number
658.8 S491 2024,e-book
Location
Songkhla

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author
Zeithaml, Valarie A.
Published
Boston : McGraw-Hill, c2003.
Call Number
658.8 Z48S 2003
Location
Songkhla

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The Adapter : how the travel, tourism and hospitality industry is adapting and innovating to connect the World! / Sean Worker and Glenn Haussman.
Author
Worker, Sean.
Published
Columbus, Ohio : Gatekeeper Press, 2021.
Call Number
910.68 W926A 2021
Location
Songkhla

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Tourism marketing : in the age of the consumer / Alastair M. Morrison.
Author
Morrison, Alastair M.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
910.68 M878T 2022
Location
Songkhla

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